In the 1950s, the Ericofon Cobra made a big splash in the market with its innovative use of plastic materials that allowed for a variety of colors. To capture this key feature, our advertising campaign focuses on the question, "What's the color of progress?" This phrase not only highlights the unique feature of the phone but also draws attention to the progress achieved by Ericofon "Cobra." To further showcase the phone's qualities, we created a promotional video that uses the stop-motion technique. By combining striking visuals with a catchy slogan, our campaign effectively highlights the Ericofon Cobra's innovative design and unique features.
